Guide on How to Use Chatbots in Marketing

For more complex customer interactions, an AI chatbot could be a great investment for your business. These bots rely on a semantic engine with multiple AI layers, deep learning, and sentiment analysis. All these incredible technologies work together to provide a lifelike conversational experience. Glass.io helps you leverage that personal touch through intuitive technology so you can reach the most qualified leads faster without sacrificing the quality of conversations. In-app video chat tools are a great way to plug your leaky sales pipeline.

When set up right, chatbots can handle selling products and services within a platform such as Facebook Messenger. With Facebook Messenger having over 1.3 billion users, chatbots on Messenger can reach a huge audience. Two billion messages are sent to businesses over Facebook Messenger each month. Because these are the real-life customers of my company MobileMonkey, a platform metadialog.com for marketers and the growth-focused to design and launch chatbots on Facebook Messenger, web chat, SMS and more. If you have read the above effective marketing strategies of a chatbot, you might wonder how a chatbot answers questions without giving a mechanical response? Chatbots learn from previous conversations, but mimicking an actual person requires a lot of training.

What are the top 3 benefits of chatbot marketing?

As mentioned above, building a dialog for this kind of bot is usually a quick task of putting together and simple conversational exchange of 2 to 4 questions. Further, most good chatbot service providers offer lead generation bot templates to get you started even quicker. You can use the visual builder to drag and drop elements into the right places and customize all the actions to your needs. There are many templates you can use to build task-specific bots for customer support, lead generation, and others. If you want great results from your chatbot marketing campaigns, you should combine them with other channels and live chat. And don’t underestimate the human touch—aid your representatives instead of replacing them.

• According to Gartner research, 44% of millennials prefer to have no sales rep interaction in a B2B (business-to-business) purchase setting.
• In a 2019 survey, 57% of shoppers say they always do research before they buy to ensure they are making the best possible choice.
• Additionally, in-app video chat is a good fit for businesses looking to provide a human touch at critical revenue points (evaluating a purchase, booking a demo, post-signup setup, and concierge onboarding).
• This can be a powerful tool in your digital marketing arsenal (even more powerful than email marketing) because it’s an even more direct form of one-on-one communication.
• The chatbot can market through custom audience segments to hit customers who are most likely to convert.
• And because chatbots are always-on, you will never have to leave your site visitors hanging — even outside of work hours — which gives leads less reason to jump onto your competitors’ websites.

Your business can even offer an in-app purchase experience with Facebook Messenger chatbots. Customers can browse products and even make purchases straight within the chatbot if you modify it. In many ways, MedWhat is much closer to a virtual assistant (like Google Now) rather than a conversational agent. It also represents an exciting field of chatbot development that pairs intelligent NLP systems with machine learning technology to offer users an accurate and responsive experience. Unfortunately, my mom can’t really engage in meaningful conversations anymore, but many people suffering with dementia retain much of their conversational abilities as their illness progresses. However, the shame and frustration that many dementia sufferers experience often make routine, everyday talks with even close family members challenging.

What Can a Chatbot Help You With?

The copy is great, but it’s static — you can’t directly engage with the people consuming your content. It is hard to question the robots’ rise to power in the marketing field. They found their place in many sales-oriented areas and proved to be marketers’ little helpers. You can ask it for articles, links, or general information about the topic that interests you at the moment.

But these examples are of really huge companies and that makes them really hard to rate with. So here is a more relatable example of chatbot marketing that can be used to bring in more leads and better results. We hope that these ten ways to use chatbot marketing to grow your business will inspire you and show you how chatbots can be used in your own business.

Directly Reach Your Audience

More sophisticated marketing bots are able to engage in an adaptable way using artificial intelligence and machine learning. At GaggleAMP, we are exploring ways to use AI to improve internal processes and create new customer offerings. We are approaching AI as a tool, not a replacement for human ingenuity.

And if you want to find out all the ways that chatbots can work for your business, book a demo today. Personalization is the key to making your chatbot conversations successful. After all, with more relevant and tailored messaging, you will be able to move the conversation along even faster.

Can AI replace human agents?

That’s why it is essential to give yourself some space for testing, reviewing, and optimizing your setup. There is a good reason why using chatbots for marketing got so popular. They are considered to be very efficient tools and when deployed responsibly, they can become you and your customer’s best friends. Chatbot marketing (also known as conversational marketing) has been the go-to approach to advertising for some time now.

When it began, DoNotPay was a chatbot that helped aggrieved citizens draft short letters to contest parking tickets. Joshua Browder, the bot’s creator, recognized that the contestation letters were formulaic, requiring the same set of details for every citizen. When Facebook released its chatbot platform in 2016, many in the tech world thought that bots would be the next frontier of human-computer interaction. SOCi SmarBot integrates with Facebook, Google Business Profile accounts, and SMS messaging so users can reach you across multiple platforms at each location. While we’ve covered the basics, for more tips on what chatbots can do for your multi-location business, download our Localized Chatbot Guide.

Platform

A well-executed chatbot marketing strategy saves your organization both time and money. This means you can resolve customer issues faster, and much to their delight, while creating a more efficient workflow to benefit your team. Chatbots can revise to changing conditions in the environment and  learn from their actions, experiences, and decisions. These chatbots can analyze data in minimal time and help customers find the exact information they are looking for conveniently by offering support in multiple languages. Self-learning bots, with data-driven behavior, are powered by NLP technology and self-learning capability (supervised ML) and can enable the delivery of more human-like and natural communication.

• Map out responses for each scenario and then create a path that leads to conversions.
• Then, give users a limited number of response options for every scenario.
• Have you ever started a conversation with a bot that couldn’t comprehend your request, no matter how you phrased it?
• ECommerce businesses are getting more digitized, and chatbot is the new cool guy in the marketplace!
• With more advanced chatbots, customers can get answers to more complicated queries, too.
• Firstly, they are a friendly-face substitute for the dreadful online forms everyone hates.